CARLI is the Consortium of Academic and Research Libraries in Illinois. Five main areas of service are provided by CARLI and constitute the company divisions. They are: I Share, E Resources, Collections Management, Digital Collections, and Other Services. A color palette was developed  to differentiate the divisions. Our research with the group revealed that all divisions concurred that the descriptor “interwoven” was a key attribute of the organization. The hashtag symbol was developed to represent that vital concept. Variations of the symbol were also developed for versatility in application.